Evaluation Question 4

Who Would Be The Audience For Your Media Product?

Post by Bobby Johnson.

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Bobby Johnson represents a specific member of my target audience. He fits the criteria in a number of ways:

Basic Information:

Age - Being 16, he meets the targeted range of 14-21.

Gender - Although the film is for either gender, it is aimed more at males than females

Geographical Location:

He lives in England, the main market for the film. He also lives in London, a large urban city and, as his cover photo from his Facebook account explains, he lives in an estate.

Likes

His musical likes consist of rap and grime artists which infers he lives an urban lifestyle.

From his likes for films it is clear to tell he is a fan of the more gritty British Teen Dramas as it includes films such as Shank, Bullet Boy, Kidulthood and Adulthood.

This interest is key as CHANGE is of a similar type to these films and so will share the type of audience.

The same can be said of the TV programs Bobby watches.