Evaluation Question 5

How Did You Attract/Address Your Audience?

For this question I thought it best for a member of my audience to say himself what attracted him to the film. 

In this instance this 'member of the public' highlights some ways in which our audience has been reached, through: College, Twitter, Cinema preview and release of exclusive material (snippets, bloopers and character profiles) through both Twitter and Youtube.

Feedback was also collected directly after a screening of the opening to the film to an audience compiling strictly of teenage students. Here's what they had to say of the opening sequence:

Some recurring aspects of the opening that appealed to the audience include:

• Relatable problems, characters and settings without generalising negatively too much
• The type of music and how the transition in music gave greater meaning to the plot
• The enigma created in the juxtaposition between his original estate setting and the university setting 
• The pace of the shots at the beginning to real them in -We chose to focus a lot more on this feature in response to the feedback we got for our rough cut as at first the pace originally seemed a bit too slow 
• How the name of the film tied in with the sound as well as the setting
• They seemed to appreciate the fact that they could work out the story/plot rather than it being fed to them e.g. the clue that he had been in trouble with the police from the letter in the mum scene being a subtle hint